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Radico Khaitan Limited (RKL) is one of the oldest and the biggest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Earlier referred to as Rampur Distillery, RKL started its operations in 1943, and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers.
Radico Khaitan Limited has come a protracted way in its wonderful adventure of increase and brand introduction to come to be one of the maximum well-liked liquor manufacturers across India. It is one of the few groups in India to have developed its whole brand portfolio organically. With over 15 manufacturers and their wonderful editions, the wealthy history of seventy five years continues to set the pace for these days and shape the enterprise outlook for the following day.
Radico Khaitan Limited is also considered one of the largest providers of branded IMFL to the Canteen Stores Department (“CSD”), which has huge enterprise boundaries to entry. The corporation has been efficiently constructing its brand equity in worldwide markets and currently exports its merchandise to over eighty five countries.
The Company currently has two distilleries- Rampur Distillery in Rampur (Uttar Pradesh) and Radico NV Distilleries Maharashtra Limited, a joint undertaking with RNV in Aurangabad (Maharashtra) in which Radico Khaitan Limited owns 36% equity. The business enterprise has a complete capacity of over 157 million litres and operates 28 bottling gadgets, spread throughout the u . S ..
Business Today Magazine, a leading business mag from the India Today Group listed Radico Khaitan Limited amongst top 500 inside the listing of India’s maximum valuable agencies.
We create Magic. The journey to establish an exemplary spirits enterprise became stimulated by using the vision of our promoters. In 1998, the organization started its very own label – After providing bulk spirits and bottling offerings to different spirit manufacturers for over 5 a long time – with the introduction of 8PM Whisky.
Within a 12 months of its launch, 8PM Whisky have become a millionaire logo, a file yet to be reckoned with for any other brand in India. The first emblem in the records of liquor enterprise to make it to the Limca Book of Records
Radico Khaitan Limited currently has 4 millionaire brands in its portfolio; 8 PM Whisky, Magic Moments Vodka, Contessa XXX Rum and Old Admiral Brandy.
The organization’s sturdy emblem portfolio also consists of Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Verve Vodka, Morpheus Premium and Morpheus Blue Super Premium Brandy, 8PM Premium Black Whisky, After Dark Whisky, Pluton Bay Rum, Regal Talon Whisky, Whytehall Brandy, 1965 – The Spirit of Victory Rum to name some.
In a brief span of time, Radico Khaitan has been capable of make the transition from being a manufacturer of Extra Neutral Alcohol to being a agency with a portfolio of extraordinarily a hit brands. The company’s knowledge of marketplace demands and the potential to meet consumer desires has been accountable for this. Superior quality, a wide variety of products, revolutionary packaging, pricing to in shape all wallet, a nation-huge distribution community that covers 95% of retail points, clubs and bars inside the country, effective advertising and marketing, and famous occasions and promotions are the factors at the back of Radico Khaitan’s winning advertising blend.
Radico Khaitan’s young and enthusiastic sales force is dedicated to developing the brands and the corporation as a global leader. The sales crew services retail outlets throughout the united states is aware and fulfills requirements, thereby growing enduring relationships. Our crew accommodates of professionals with giant domain expertise, years of experience in the liquor industry and a deep knowledge of varied markets. The crew masters numerous domain names like negotiations, pricing management, customer control, and brand management to call some. With dynamic strategies, the group is constantly on a lookout for brand new opportunities to boom the brands’ market share.
Radico Khaitan Limited is one of the leading exporters of Beverage Alcohol from India that’s presently to be had in over eighty five international locations, spanning 6 continents along with Travel Retail.
The global emblem portfolio has an exhaustive range of brands in Whisky, Vodka, Rum, Brandy, Gin, and RTDs. Certain manufacturers are available completely for International markets like Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Honey Whisky, Cinnamon Whisky, and flavoured Rums.
Innovative packaging and advanced product high-quality have been the important thing achievement drivers for our international reach. Global accolades, awards, and reputation hold motivating us to innovate. With a sturdy R&D and mixing team, we’ve got the ability to create and adapt products. Active collaboration with local companions in accomplishing A&P sports has helped in developing a faithful purchaser base for our brands. We provide a huge variety of percent sizes from 1.75L to 5 cl.
Radico Khaitan Limited has been continuously displaying massive boom over the past years and incomes wholesome profits. This has been made feasible via the amazing steps taken through the finance department consisting of bringing down the fee of borrowings significantly. The efforts of the finance branch have made Radico Khaitan Limited one of the exceptional potentialities for well timed repayment of money owed and presenting the highest safety of budget for creditors. The branch also has great economic management with sturdy fundamentals inside the short and medium time period. The priorities of the department are to save you hazard, seizing possibilities for increase, and managing funds to call some.
The Commercial Department handles all the purchase and logistic requirements of the numerous manufacturing devices and additionally of the corporate office. Corporate Procurement team members paintings collaboratively with each different to deliver seamlessly and joined up services to the enterprise. All procurement advice, evaluation, approaches and practices developed by means of the Commercial Corporate team contains input from applicable regions of the enterprise. Radico Khaitan is acknowledged through suppliers and providers as a trusted business companion.